top of page
erro is Portuguese for "error".
And we prefer to think of it as experimentation.
Research, strategy and creative experimentation for fashion, design and emerging technologies.
What we explore
Cultural Research
Understanding people before designing for them.
Trend Forecasting
Signals, behaviors and emerging futures for fashion.
Creative Systems
Generative AI, design methods and experimental workflows.
How we share our insights
We believe trends don't start on runways.
They emerge from everyday behaviors, technological shifts and cultural tensions.
Through research, writing and experimentation, erro creative explores how fashion is changing and how designers can build more thoughtful futures.
bottom of page